Marsha's articles
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5 Common Myths About Publicity
What can publicity do for you and who...In Publicity & promotion, Mar 26, 2013 | 94 views | 1 comment -
Tips For Publishing Your Own Book
If you're a professional or business person, writing...Feb 12, 2013 | 110 views | 0 comments -
Is This The Year You Write A Book
Writing a how-to business book or memoir has...Jan 11, 2013 | 44 views | 0 comments -
Boost Your Ranking on Google with Google+
It should be no surprise that Google's new...In Search Engine Optimization (SEO), Dec 18, 2012 | 493 views | 0 comments -
How Will The 'Fiscal Cliff' Affect Your 2013 Marketing?
As a businesswoman, I always consider potential investments...In Money & financing, Nov 29, 2012 | 547 views | 0 comments -
Does Your Online Marketing Look Fake?
What would customers say about your online presence...In Marketing & Sales, Nov 27, 2012 | 702 views | 3 comments -
Have Facebook and Linkedin's Changes Affected Your Social Media Marketing?
If you’re feeling like your social media marketing...Nov 05, 2012 | 92 views | 0 comments -
Why You Should be Following Newsweek's Example
Online coverage is critical for your online marketing...In Publicity & promotion, Oct 30, 2012 | 752 views | 1 comment -
21st century strategies for pitching the media
If you're promoting yourself, your product, company or...In Publicity & promotion, Oct 26, 2012 | 810 views | 0 comments -
3 Steps To Creating Your Best Marketing Tool
Writing a book is not as overwhelming a...Oct 16, 2012 | 89 views | 0 comments -
How to Get Local News Coverage
Local TV stations and radio shows, hometown newspapers...In Publicity & promotion, Oct 02, 2012 | 1392 views | 4 comments -
How To Get Media Exposure Without Buying It
An effective means of getting exposure is by...In Publicity & promotion, Sep 27, 2012 | 1511 views | 0 comments -
Why Is My Book Getting No Attention?
Have you written a great book, but it...In Publicity & promotion, Sep 20, 2012 | 709 views | 0 comments -
Has Your Marketing Message Changed with the Times?
If you’re a business that hopes to cash...In Marketing & Sales, Sep 18, 2012 | 320 views | 1 comment -
How To Start Marketing A Book
When's the best time to start thinking about...In Publicity & promotion, Aug 30, 2012 | 1449 views | 2 comments -
5 Common Mistakes Pitching The Press
All the manpower shortages today at newspapers and...In Publicity & promotion, Aug 24, 2012 | 788 views | 0 comments -
5 Common Social Media Mistakes
In social media marketing, if your goal is...In Brand Development, Aug 21, 2012 | 682 views | 0 comments -
Social Media Marketing Firm - Should I Hire One?
Many companies promise to build your audience by...In Publicity & promotion, Aug 17, 2012 | 938 views | 0 comments -
Pay for Performance vs Traditional PR Companies
We talk to entrepreneurs and authors who dearly...Aug 14, 2012 | 264 views | 0 comments -
5 Steps for becoming the next go-to source for the media
Plenty of people say they don’t have an...In Publicity & promotion, Aug 14, 2012 | 2607 views | 6 comments -
Got Media? Keep It Working For You Online!
Today, anyone and everyone with a resonant message...In Publicity & promotion, May 22, 2012 | 555 views | 0 comments -
Make Sure Your Website Is Designed to Sell
Article at a glance: • Your website is...In Selling a business, May 17, 2012 | 718 views | 2 comments -
Identifying Your Unique Message - The Core of Your Marketing Strategy
Many clients and prospective clients tell us they...In Publicity & promotion, May 14, 2012 | 647 views | 1 comment -
Facebook offers Friendly Start for Social Media Newbies
Article at a glance: Facebook is one of...In Publicity & promotion, May 11, 2012 | 483 views | 0 comments -
Facebook Offers Friendly Start
Article at a glance: • Facebook is one...In Business Networking, May 09, 2012 | 368 views | 0 comments -
How Can People Find You If They Don't Know You Exist?
People can’t search for you if they don’t...In Marketing & Sales, May 03, 2012 | 1383 views | 6 comments -
The best way to promote yourself: Want the Best Business Card Ever? Write a Book
Article at a glance: Writing a book elevates...May 01, 2012 | 81 views | 0 comments -
How to Toss Pitches That Hit the Target: Tips for Connecting with the Media
Article at a glance: Print journalists tend to...In Publicity & promotion, Apr 26, 2012 | 515 views | 1 comment -
When News Breaks, Be Ready to Rock ‘n Roll
To get the best media placements, we closely...Apr 23, 2012 | 90 views | 0 comments -
When News Breaks, Be Ready to Rock ‘n Roll
To get the best media placements, we closely...In Publicity & promotion, Apr 23, 2012 | 762 views | 0 comments -
Don’t be a Stooge When It Comes to Marketing
The three Stooges is a classic that with...In Publicity & promotion, Apr 12, 2012 | 498 views | 0 comments -
Is Your Marketing Campaign a Vote-Winner? What We Can Learn from Romney and Santorum
A marketing campaign is no different than a...In Publicity & promotion, Apr 10, 2012 | 310 views | 0 comments -
How to Avoid Wardrobe Malfunctions and Other Live TV ‘Oops!’
It’s bad when walk out of the office...In Publicity & promotion, Apr 06, 2012 | 674 views | 0 comments -
How to Avoid Wardrobe Malfunctions and Other Live TV ‘Oops!’
It’s bad when walk out of the office...In Publicity & promotion, Apr 06, 2012 | 534 views | 0 comments -
Afraid of Getting Burned as a Guest on the Radio Hot Seat?
Many talk radio guests get nervous about a...In Publicity & promotion, Apr 03, 2012 | 457 views | 0 comments -
Afraid of Getting Burned as a Guest on the Radio Hot Seat?
Many talk radio guests get nervous about a...Apr 03, 2012 | 75 views | 0 comments -
Afraid of Getting Burned as a Guest on the Radio Hot Seat?
Many talk radio guests get nervous about a...Apr 03, 2012 | 67 views | 0 comments -
Afraid of Getting Burned as a Guest on the Radio Hot Seat?
Many talk radio guests get nervous about a...Apr 03, 2012 | 93 views | 0 comments -
Afraid of Getting Burned as a Guest on the Radio Hot Seat?
Many talk radio guests get nervous about a...Apr 03, 2012 | 110 views | 0 comments -
Homegrown Goodness Isn’t Just for Tomatoes! Why Local Media Can Be Your Springboard to Success
If you aspire to national publicity in media...In Publicity & promotion, Mar 30, 2012 | 587 views | 4 comments -
For Fiction Writers, a Novel Approach to Publicity
Many fiction authors believe that book reviewers are...In Publicity & promotion, Mar 27, 2012 | 517 views | 0 comments -
How to Build a Better Mousetrap with Social Media
Social media reminds me of "Mouse Trap." Get...In Publicity & promotion, Mar 20, 2012 | 516 views | 0 comments -
Plan Now for a Smooth Launch Ahead
Many focus on their book or product ...In Publicity & promotion, Mar 15, 2012 | 726 views | 0 comments -
When Should an Author Start Thinking About Book Promotion?
Being an author, I know the arduous task...In Publicity & promotion, Mar 12, 2012 | 568 views | 2 comments -
5 Tips for Creating an Impressive Website
Your website is your storefront to the world...In Publicity & promotion, Mar 06, 2012 | 717 views | 0 comments -
How to be a Print Reporter’s Favorite Source
Getting a call from a reporter who wants...In Publicity & promotion, Feb 23, 2012 | 541 views | 0 comments -
You’ve Got Publicity, Now Where are the Sales?
Making sales is actually a two-step process. Step...In Publicity & promotion, Feb 21, 2012 | 552 views | 0 comments -
Want to Make Sure the TV Cameras Love You?
If you’re a guest on a TV news...In Publicity & promotion, Feb 16, 2012 | 586 views | 0 comments -
Reach Bigger Audiences by Using Broader Appeal
Often we are too close to our product...In Publicity & promotion, Feb 14, 2012 | 501 views | 2 comments -
Want to Get in the Game? You’ll Need a Coach
Success is not something that one achieves alone...In Publicity & promotion, Feb 09, 2012 | 677 views | 0 comments -
Want to Get in the Game? You’ll Need a Coach
Success is not something that one achieves alone...Feb 09, 2012 | 99 views | 0 comments -
Want to Get in the Game? You’ll Need a Coach
Success is not something that one achieves alone...Feb 09, 2012 | 73 views | 0 comments -
Media Exposure is Marketing Gold – If You Know How to Use It
Getting in the media is crucial for credibility...In Publicity & promotion, Feb 07, 2012 | 680 views | 2 comments -
You Finally Landed a Print Interview: 5 Tips for Making the Most of It
Don’t get frazzled by being interviewed by the...In Publicity & promotion, Jan 31, 2012 | 126 views | 0 comments -
Why Your Marketing Plan is like A New Year’s Resolution
Article highlights: • As with diet and exercise...In Publicity & promotion, Jan 25, 2012 | 469 views | 2 comments -
Radio Stations – They’re Now Web Sites That Also Happen to Broadcast – Part 2
Okay, as promised, here is the remaining portion...In Publicity & promotion, Jan 18, 2012 | 695 views | 0 comments -
No Shock – Talk Radio’s a New Game! Part 1
What happened to the old days when a...In Publicity & promotion, Jan 17, 2012 | 673 views | 5 comments -
Changing Newspapers Demand Changing PR
Have you had a hard time getting your...In Publicity & promotion, Jan 05, 2012 | 744 views | 2 comments -
How Does the Mainstream Media Use Social Media?
Even the main-stream media sees the reality that...In Publicity & promotion, Dec 20, 2011 | 732 views | 2 comments -
Is 2011 the Year of Social Media?
I’ve never seen a media tool so broad...In Publicity & promotion, Dec 14, 2011 | 762 views | 0 comments -
Decking the Halls Doesn’t Mean Slowing Down
A mistake many commit in a media campaign...In Publicity & promotion, Dec 09, 2011 | 812 views | 2 comments -
How Small is Too Small?
So much has changed in talk radio, where...In Publicity & promotion, Dec 02, 2011 | 632 views | 0 comments -
Want To Promote Yourself? The Secret is that it’s NOT all About You
In public relations, one of the most important...In Starting a business, Nov 30, 2011 | 5 views | 0 comments -
What is a 3-D PR Campaign? How Different Elements of Your PR Campaign Work Together
There are four types of media outlets today...In Publicity & promotion, Nov 18, 2011 | 912 views | 0 comments -
How Can I Supercharge My Social Media Efforts?
Everyone knows that social media is a key...In Publicity & promotion, Oct 31, 2011 | 7 views | 0 comments -
How Can I Supercharge My Social Media Efforts?
Everyone knows that social media is a key...Oct 31, 2011 | 8 views | 0 comments -
How Can I Supercharge My Social Media Efforts?
Everyone knows that social media is a key...In Publicity & promotion, Oct 31, 2011 | 726 views | 0 comments -
So You Think You Have Social Media Covered?
When the Internet started and having a Web...In Publicity & promotion, Oct 26, 2011 | 869 views | 6 comments -
What Should Your “Promotional Tagline” Be?
As the head of a PR firm, one...In Publicity & promotion, Oct 19, 2011 | 1287 views | 4 comments -
What Can We Learn From the “Occupy Wall Street” Media Coverage?
For the last month, what began as a...In Publicity & promotion, Oct 14, 2011 | 976 views | 3 comments -
Social Media is How the Big Boys Play
“In a connected world in which individuals have...Oct 12, 2011 | 84 views | 0 comments -
Do Enough Consumers Know your Products Exist?
Who couldn’t use more leads, product visibility and...In Publicity & promotion, Oct 10, 2011 | 0 views | 0 comments -
Do Enough Consumers Know your Products Exist?
Who couldn’t use more leads, product visibility and...Oct 10, 2011 | 0 views | 0 comments -
Are Press Release Services Worth It?
In the PR business, I’ve had experience with...In Publicity & promotion, Oct 05, 2011 | 905 views | 0 comments -
So, How Many People Am I Going to Reach?
Many people think of PR as advertising and...In Publicity & promotion, Sep 20, 2011 | 7 views | 0 comments -
Going Away for the Holidays? The Media Won’t
The media doesn’t shut down during the holidays...In Publicity & promotion, Sep 14, 2011 | 1562 views | 3 comments -
How to Promote Your Product or Book During Your Radio Interview
I put together a list of ideas to...In Publicity & promotion, Sep 08, 2011 | 897 views | 0 comments -
What Can I Expect From Online Exposure?
Years ago, if PR firms got a news...In Publicity & promotion, Sep 06, 2011 | 921 views | 2 comments -
So, What's The Value of All My PR Efforts, Anyway?
I like to share my insights on how...In Publicity & promotion, Aug 30, 2011 | 1018 views | 0 comments -
Christmas In August? You Need To Start Now To Be In Your Customer's Holiday Plans
The 4th quarter will be here in less...In Publicity & promotion, Aug 25, 2011 | 644 views | 0 comments -
Presentation of is as Important as Your Message
Writing a book is one of the most...Aug 23, 2011 | 102 views | 0 comments -
Marketing From the Outside In: How the Presentation is as Important as Your Message
Writing a book is one of the most...Aug 23, 2011 | 106 views | 0 comments -
Social Media: Why the Number of Followers Matters
Last week I said that adding value was...In Publicity & promotion, Aug 17, 2011 | 920 views | 4 comments -
So, You Want to Be The Next Big Talk Show Star?
Talk radio in America is huge! Not all...In Publicity & promotion, Aug 15, 2011 | 1676 views | 0 comments -
Why Social Media is More Than Just a Numbers Game
Social media is no longer just a fun...In Publicity & promotion, Aug 10, 2011 | 1132 views | 2 comments -
How to Market Your Book or Product on Radio & TV Without Buying Advertising Time!
You may think the only way to get...In Publicity & promotion, Jul 25, 2011 | 2056 views | 10 comments -
Harry Potter Just Made $476 Million - And How is YOUR Business Doing?
Fall is only 10 weeks away. Are you...In Publicity & promotion, Jul 20, 2011 | 826 views | 3 comments -
Getting Results: How Timing and Creativity Can Get You Booked
When pitching the media, one size does not...In Publicity & promotion, Jul 14, 2011 | 780 views | 6 comments -
Do Enough Consumers Know your Products Exist?
The power of appearing on TV is undeniable...In Publicity & promotion, Jul 07, 2011 | 1132 views | 0 comments -
Why You Need To Use Social Networking?
Social media networking has changed the media landscape...In Publicity & promotion, Jun 22, 2011 | 1206 views | 0 comments -
If You Don’t Trust Them, Why Did You Hire Them?
No business will ever succeed without the occasional...In Publicity & promotion, Jun 20, 2011 | 782 views | 5 comments -
If You Don’t Trust Them, Why Did You Hire Them?
No business will ever succeed without the occasional...In Publicity & promotion, Jun 20, 2011 | 1288 views | 6 comments -
Who Do They Trust? New Study Reveals Bloggers Drive Consumers More Than Celebrities
Bloggers are a thought leader force that many...In Publicity & promotion, Jun 02, 2011 | 1166 views | 0 comments -
The Joy of Teamwork
There is nothing more satisfying than to see...In Publicity & promotion, May 25, 2011 | 1066 views | 2 comments -
Why Can’t I Just Talk About My Book On The Air?
Many authors don’t understand proper PR. They want...In Publicity & promotion, May 20, 2011 | 1282 views | 5 comments -
Every 1000-Watt Station Can Help: A Strategy for Today’s Talk Radio Scene
“In the beginning, we couldn’t get on Good...May 19, 2011 | 130 views | 0 comments -
So, Where Are Your Sales?
One dilemma I often encounter is the preconceived...In Publicity & promotion, May 12, 2011 | 815 views | 0 comments -
10 Tips on How to Be a Top TV Guest
I have an e-book titled “50 Tips on...May 09, 2011 | 246 views | 0 comments -
The Changing Face of the Media
Technology and people’s attention spans have caused a...Apr 28, 2011 | 334 views | 0 comments -
Are Blogs Important to My PR Campaign?
According to BlogPulse, there were 152 million blogs...In Publicity & promotion, Apr 27, 2011 | 1337 views | 3 comments -
What is Marketing? A Practical Explanation of Marketing, PR and Advertising
Many of today’s business owners and executives find...Apr 22, 2011 | 824 views | 0 comments -
6 Tips for Getting Booked as a Talk Radio Guest
If you could have a captive audience for...Apr 20, 2011 | 362 views | 0 comments -
How to Reach Your Niche Target Market through the Mass Media
Most of us business owners and executives are...In Publicity & promotion, Apr 14, 2011 | 2161 views | 4 comments -
Do You Know Who I Am? And Do Your Potential Customers Know Who YOU Are?
Today, if you want success, the public needs...In Publicity & promotion, Apr 11, 2011 | 1241 views | 3 comments -
10 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!
If you have a book, product or service...In Publicity & promotion, Apr 04, 2011 | 2908 views | 12 comments -
PR: The Engine Behind Social Media - How SMM Is Driven By Public Relations Campaigns
Many people are using social-media, because they’ve heard...In Publicity & promotion, Apr 01, 2011 | 1245 views | 0 comments -
It's Not Enough to Use Social Media: It's Knowing How to Use it Effectively
While Social Networking started with no commercial intent...In Publicity & promotion, Mar 25, 2011 | 1146 views | 1 comment -
How Do I Gauge My PR Campaign? Why The Internet Hasn’t Changed The Rules
Many do not understand what they’ve gotten when...In Publicity & promotion, Mar 23, 2011 | 1184 views | 1 comment -
How To Determine The Best Media Niche to Promote Your Product
On average, 500 press releases are sent to...In Publicity & promotion, Mar 22, 2011 | 1280 views | 0 comments -
A Little Quiz to Show You How Big a Deal You Really Are
Being an industry expert is easier these days...In Publicity & promotion, Mar 18, 2011 | 1025 views | 4 comments -
Not Making Your Sales? Maybe What’s Lacking Is Trust
Many people troubleshoot symptoms when they have an...In Publicity & promotion, Mar 16, 2011 | 1424 views | 2 comments -
Is Your Tone Killing Your PR Campaign? Sometimes It’s Not What You Say, But How!
How you say what you say is more...Mar 15, 2011 | 626 views | 4 comments -
Is Your Tone Killing Your PR Campaign? Sometimes It’s Not What You Say, But How!
How you say what you say is more...In Publicity & promotion, Mar 15, 2011 | 1591 views | 5 comments -
10 Tips on How to Be a Top TV Guest
I have an e-book titled “50 Tips on...In Publicity & promotion, Mar 14, 2011 | 579 views | 2 comments -
Is the TV Commercial Dying? Why What Happens Between the Commercials Has Become More Important
Most people fast-forward through the commercials when they...Mar 07, 2011 | 114 views | 0 comments -
Is the TV Commercial Dying?
Most people fast-forward through the commercials when they...Mar 07, 2011 | 112 views | 0 comments -
Is Your Book PR Not Doing The Job?
Positioning is important when it comes to marketing...In Publicity & promotion, Mar 03, 2011 | 1318 views | 0 comments -
More Americans Listen to Talk Radio Today Than Ever Before
The Pew Project for Excellence in Journalism recently...Feb 23, 2011 | 191 views | 0 comments -
More Americans Listen to Talk Radio Today Than Ever Before
The Pew Project for Excellence in Journalism recently...Feb 23, 2011 | 233 views | 0 comments -
More Americans Listen to Talk Radio Today Than Ever Before
The Pew Project for Excellence in Journalism recently...In Publicity & promotion, Feb 23, 2011 | 1329 views | 3 comments -
Are You Losing Faith in Your Book? Maybe the Problem Is Your PR
I can see why some people lose faith...Feb 16, 2011 | 131 views | 0 comments -
The True ROI of Public Relations: What Do You REALLY Get From a PR Campaign
The ROI of PR is very different than...Feb 15, 2011 | 138 views | 0 comments -
How to Give a Great Print Media Interview: Five Tips You Don’t Want to Miss
I cringe when I hear people talk about...In Publicity & promotion, Feb 14, 2011 | 1398 views | 2 comments -
Marketing Expert/Author, Al Ries, Shares His Insights on Positioning, PR and More – Part 2
Marketing expert and author, Al Ries, continues to...Feb 11, 2011 | 135 views | 0 comments -
Marketing Expert/Author, Al Ries, Shares His Insights on Positioning, PR and More – Part 2
Marketing expert and author, Al Ries, continues to...Feb 11, 2011 | 138 views | 0 comments -
Why We Listen to Movie Critics and How Can You Use That in Your Business
Media endorsements are huge for marketing success. Take...In Publicity & promotion, Feb 10, 2011 | 871 views | 0 comments -
How NOT to Sell a Book: Learn the Seven Deadly Sins of Book Marketing
After writing your book, are you finding that...In Publicity & promotion, Feb 08, 2011 | 1019 views | 0 comments -
Fitting Into the News: How to Get Positive Ink in Newspapers and Magazines
It’s amazing that the amount of news that...In Publicity & promotion, Feb 03, 2011 | 841 views | 0 comments -
Are You The Invisible Author?
Many authors can relate to the Invisible Man...In Publicity & promotion, Feb 01, 2011 | 696 views | 3 comments -
Marketing Expert/Author, Al Ries, Shares His Insights on Positioning, PR and More – Part 1
I had the privilege to interview Al Ries...Jan 31, 2011 | 114 views | 0 comments -
How to Prepare for the Big Interview
Nothing brands better than being interviewed on TV...Jan 27, 2011 | 415 views | 0 comments -
What is Marketing? A Practical Explanation of Marketing, PR and Advertising
Many people confuse marketing, advertising and PR. While...In Publicity & promotion, Jan 25, 2011 | 1718 views | 5 comments -
How to Generate Positive PR for Your Business
PR is the non-paid exposure one gets that...Jan 24, 2011 | 280 views | 0 comments -
7 Things to Know Before Marketing Your Consumable Product on Radio and TV
Marketing can be pretty bewildering for most companies...In Publicity & promotion, Jan 21, 2011 | 1593 views | 0 comments -
6 Tips for Getting Booked as a Talk Radio Guest
Talk radio is a great avenue for getting...Jan 17, 2011 | 385 views | 0 comments -
Why Are My Sales Lagging? How Seeing Through the Customer’s Eyes Can Open Sales Channels
Many companies are feeling the impact of this...In Publicity & promotion, Jan 14, 2011 | 1799 views | 1 comment -
Four Tips To Get Talk Radio Hosts Interested in Your Product or Service
Talk radio interviews are one of the bases...In Publicity & promotion, Jan 10, 2011 | 976 views | 0 comments -
The Changing Face of the Media
Technology and people’s attention spans have caused a...In Publicity & promotion, Jan 07, 2011 | 562 views | 0 comments -
So I’m Launching a PR Campaign – How Many Sales Will I Make?
If I had a nickel every time a...Jan 06, 2011 | 467 views | 5 comments -
How Do I Know When To Hire a PR Pro?
If your PR campaign has stalled and responses...In Publicity & promotion, Jan 04, 2011 | 754 views | 2 comments -
What is the Missing Link in Your Marketing Plan?
Positioning is a concept that few understand and...In Publicity & promotion, Jan 03, 2011 | 1471 views | 3 comments -
How to Promote Your Product or Book During Your Radio Interview
Have you ever done a radio interview? If...In Publicity & promotion, Dec 28, 2010 | 691 views | 0 comments -
What to Expect in the Land of TV Guest Interviews
Appearing on TV is an important part of...In Publicity & promotion, Dec 27, 2010 | 655 views | 0 comments -
Why Your Promotional Message Is Not Your PR Angle
Whatever you’re promoting, the goal is to get...Dec 21, 2010 | 308 views | 0 comments -
Why I Love Talk Radio as a Promotional Tool!
There are 9 big reasons why talk radio...In Publicity & promotion, Dec 20, 2010 | 1681 views | 7 comments -
How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign
Learn how to find a holiday that relates...In Publicity & promotion, Dec 17, 2010 | 1258 views | 0 comments -
Every 1000-Watt Station Can Help: A Strategy for Today’s Talk Radio Scene
“In the beginning, we couldn’t get on Good...In Publicity & promotion, Dec 16, 2010 | 919 views | 3 comments -
Traditional Media Not Going Away: Why Traditional Media Will Survive The Rise of the Internet
The explosion of Internet applications like Facebook, YouTube...In Publicity & promotion, Dec 15, 2010 | 2019 views | 0 comments -
6 Tips for Getting Booked as a Talk Radio Guest
Does your product or message help consumers with...Dec 13, 2010 | 651 views | 0 comments -
Are You Paying Your PR Firm To Develop Their Strategy For Your Campaign?
Good marketing people never do anything without a...Dec 10, 2010 | 198 views | 0 comments -
What Are You Doing in 2011? How Planning Is The Best Holiday Gift of All
We all agree that now's when people are...In Publicity & promotion, Dec 08, 2010 | 995 views | 0 comments -
Do You Want to Be On the Big Talk Shows?
If I had a nickel for everyone who...In Starting a business, Dec 06, 2010 | 455 views | 3 comments -
8 PR Insider Tips to Build Your Business through Radio and TV Interviews
It is no surprise that media interviews are...In Publicity & promotion, Dec 03, 2010 | 945 views | 0 comments -
Books: America’s New Business Card?
Imagine two people who walk into your office...In Publicity & promotion, Dec 01, 2010 | 462 views | 0 comments -
Deck the Halls with Boughs of Kindles: How to Ride the E-Book Wave
The e-Book revolution is in full swing today...Nov 30, 2010 | 190 views | 0 comments -
So I’m Launching a PR Campaign – How Many Sales Will I Make?
Few people like to be “sold” and that’s...In Publicity & promotion, Nov 29, 2010 | 636 views | 0 comments -
How to Develop a News Hook for Your News Release
When pitching your story to the press, there...In Publicity & promotion, Nov 22, 2010 | 790 views | 0 comments -
Is Public Relations For Me?
Public relations is by far the most affordable...In Publicity & promotion, Nov 19, 2010 | 691 views | 1 comment -
5 Tips for Using Social Media to Build Your Opt-In List
The immense popularity of social networks have been...In Publicity & promotion, Nov 18, 2010 | 567 views | 4 comments -
Does Your Message Tie Into Resolutions for the New Year?
Now is when the media is lining up...In Publicity & promotion, Nov 17, 2010 | 605 views | 0 comments -
Fall Book Promotion Tips
With nearly 300,000 books published every year, it...In Publicity & promotion, Nov 16, 2010 | 725 views | 0 comments -
How to Develop a News Hook for Your News Release
When pitching your story to the press, there...Nov 15, 2010 | 501 views | 2 comments -
How to Prepare for the Big Interview
Nothing brands better than being interviewed on TV...In Publicity & promotion, Nov 10, 2010 | 1663 views | 0 comments -
Do You Skip the TV Commercials? You’re Not Alone
Other than on Super Bowl Sunday, people are...In Publicity & promotion, Nov 09, 2010 | 663 views | 0 comments -
How Effective Are Your Press Releases in Getting You Press?
Press releases have their place in PR, however...In Publicity & promotion, Nov 08, 2010 | 582 views | 0 comments -
Fitting Into the News: How to Get Positive Ink in Newspapers and Magazines
Did you know that your business/career experitise may...Nov 08, 2010 | 143 views | 0 comments -
Seven PR Secrets for Getting on Talk Radio as a Guest to Promote Your Business
Successful CEOs know when it comes to launching...In Publicity & promotion, Nov 03, 2010 | 944 views | 3 comments -
7 Things to Know Before Marketing Your Consumable Product on Radio and TV
Marketing can be pretty bewildering for most companies...Nov 02, 2010 | 159 views | 0 comments -
Interview part 3(b) with Marketing and PR from Marketing Specialist David Meerman Scott
This is part 3(b) of the interview with...Nov 01, 2010 | 179 views | 0 comments -
Interview part 3 with Marketing and PR from Marketing Specialist David Meerman Scott
This is part 3(a) of the interview with...Nov 01, 2010 | 196 views | 0 comments -
Interview part 2(b) with Marketing and PR from Marketing Specialist David Meerman Scott
This is part 2(b) of the interview with...Nov 01, 2010 | 164 views | 0 comments -
Interview #2(a) with Marketing Specialist David Meerman Scott
This is part 2(a) of the interview with...Nov 01, 2010 | 188 views | 0 comments -
Insights into the New Landscape of Marketing and PR from Marketing Specialist David Meerman Scott
I interviewed David Meerman Scott, author of the...In Publicity & promotion, Nov 01, 2010 | 699 views | 2 comments -
Why Using Facebook and “The Twitter” Aren’t Enough
Mark Zuckerberg did'nt create Facebook so people could...In Publicity & promotion, Nov 01, 2010 | 765 views | 5 comments -
6 Tips for Getting Booked as a Talk Radio Guest
If you could have a captive audience hear...In Publicity & promotion, Oct 29, 2010 | 855 views | 2 comments -
Is Your Tone Killing Your PR Campaign?
My Senior Campaign Strategist has spoken with groups...In Publicity & promotion, Oct 28, 2010 | 705 views | 0 comments -
How to Get Local TV to Cover Your Event
Holding a press event can generate great media...In Publicity & promotion, Oct 27, 2010 | 1484 views | 2 comments -
Celebritize Yourself: How to Build Your Brand as the Leader in Your Field
No longer must you be an actor, singer...In Publicity & promotion, Oct 26, 2010 | 891 views | 0 comments -
Celebritize Yourself: How to Build Your Brand as the Leader in Your Field
No longer must you be an actor, singer...Oct 26, 2010 | 124 views | 0 comments
