Great Article Kaya!

You have presented an interesting way of approaching the subject of defining your target market. Once you have this figured out and what emotional triggers will capture their attention, your marketing efforts become more focused and ultimately more effective.

Thank you for sharing, you have definitely given me some food for thought as I examine my target market and the emotional copy/triggers used in my marketing plan.

Thanks! Marta

Thank you for posting the article and starting this very important conversation.

There are so many pros and cons to both sides of the issue and it is easy to forget the pros.

I lived in Canada as a child and did not like the health care system even then. To me it reminded me of the Kaiser system which I did not like to use either.

I have family in Alberta who enjoy some of the benefits of the Canadian system including the wonderful pre-natal & childbirth care.

However they also experience tremendous cons including such as not being able to find a primary care physician, not many in their area are accepting new patients.

For years they have had to go to Urgent care for which they have to wait for hours to get in.

My sister now has additional health problems that will require specialists and she is worried about how that will go without a primary care provider.

Yes there are many positives to this type of health care system as well as many negatives, but then again so does the US system. There are no easy answers unfortunately.

Thanks again for for starting the conversation!

Tia,

Excellent points! Your comment:

"If this message is not consistent with you, your values, your delivery, your appearance, then you will appear inauthentic and your sales numbers will reflect this."

Is so vitally important, especially in this day and age of social marketing or transparent marketing might be a better way to put it.

It is so easy to get caught up in what this guru is saying or doing or that guru. Since it is working for them, surely it will work for me. But... as you pointed out if it is not true to you others will notice right away and the results you were anticipating will not show up.

Marta

Hi Joan,

Great article and excellent timing. As I am getting ready to re-launch my website this week and putting the final touches on my blog and FINALLY starting a newsletter the one area I have been struggling with is finding an authentic writing style.

How I have been trained to write and how I want to write are on opposite ends of the scale. Storytelling is a tool I have heard of many times but the way you talked about it hear gave me some aha moments that I think will help me find that voice.

Your comment:

"Match your business personality to your ideal customer profile and think about what they could learn from you. Then tell stories to illustrate your expertise and passion."

That was huge for me today as I read the article and all sorts of ideas came to mind, and ideas that I think will continue to help me find my unique voice.

Thanks! Marta

Thanks for another great article Stacy. #9 is what I am working on right now, not doing it all alone. It is so easy to get isolated working from home that you forget to reach out for help and advice.

I am looking forward to reaching out and joining or starting a mastermind group soon. The opportunity to connect and help others and receive support in return is an exciting prospect.

Thanks again! Marta