Thanks, everyone, for the comments!

@ Sterling - Excellent points. Inventory and accounting - the nuts and bolts of business - are part of my "scared straight" efforts with my customers during the early stages of any E-commerce project.

@ Jennifer - Absolutely. Lots of E-commerce first-timers (or daydreamers) don't realize that online business is still business, and it's a lot of hard work to build a successful operation.

@ Richard - I've got an article in the works aimed at helping business owners figure out what their best solution is. Sometimes it's a hosted solution like Yahoo Stores, sometimes it's a stand-alone site. Stay tuned!

@ Kevin - Time is one of the important resources a lot of business owners forget about when they're thinking about E-commerce. It's a real eye-opener when they discover that there's no Easy Button.

@ Brent - Aw, shucks.