Dear Richard,
You are right on the mark with your post. A small business can never have too many satisfied clients. It is my personal opinion that professionals - especially financial professionals don’t do enough to educate their clients. They wrongly assume that the final product that they produce is the propose or point of their jobs.
I do not think that is true. I have always said that the end-result of what I do is just the dirty by-product of what I do and that the education that the client receives during the process is where the real value lies.
It has always been my contention that anyone can, clean a house, install a dishwasher, do a mortgage or sell a house but, it is that extra bit of service that creates the value for the client.
A client that feels that they have received some value tangible or intangible over what the next guy or gal would have provided is the one that will become your advocate.
Good luck
Mike Carpenter
Mike the Money Man
www.mikethemoneyman.com
(206) 465-5528 - Cell