Michael's Biz Talk posts

Offered: Acupuncture!

In exchange, I need someone who knows how to clean and make an office sparkle. With the gathering winter gloom, I want to have an office that feels new and fresh as spring.

Lively practice in the city

Yong Kang Chinese Medicine Clinic is seeking practitioners who are interested in making a good living through the practice of medicine, in a lively and at times fast paced environment. If you are self motivated, love to practice Chinese medicine, want to be a part of a community of supportive colleagues in a location that offers excellent growth potential, then this is an opportunity to explore.

Located in the heart of Seattle’s Pike Place Market, Yong Kang clinic offers both a full granule and raw herb pharmacy with prescribing privileges, the potential for high volume business and occasional walk-ins serving travelers and those who make their livelihood downtown.
This unique opportunity is available to those seeking to sublet treatment rooms and are either credentialed with some of the major insurance providers or in the process of doing so.

If advancing Chinese medicine and developing a busy practice in the one part of Seattle that does not have enough acupuncturists intrigues you, please call 206-788-5941 for tea and a tour. I look forward to hearing from you.
Michael

HTML email

Blogging? I can do that.

But, sending out a nice HTML email, with a few graphics and a couple of embedded links, that I don't know how to do. And I need to get done in the next couple days.

Any suggestions on resources for teaching myself how to do this?

thanks Michael

Making Changes....

As we all know, change is about the only constant there is. Which makes our lives, and our businesses interesting and exciting..... ....at least to ourselves.

I've been in practice long enough to have tinkered with a number of different business models and approaches to providing people with top notch acupuncture. While my goal is always the same, excellent care for my patients, my business methods have at times changed.

And recently they have changed in some dramatic ways thanks to a business coach with whom I've been working. It is all for the best, and my business is already responding in rewarding ways.

What is a challenge, is to have patients and customers, who have come to know Yong Kang Clinic in a certain way, suddenly find we are in some ways a different kind of business.

Any Biznikian stories of changes you have made in your business and how you have navigated that transition, and brought your customer base along?

Nobody cares about their health.

It is true. Nobody cares about their health.

I’m in such an unglamorous business. I’m not in the business of inventing the next iPod, marketing the next take the world by storm shoe, or creating the next software you did not know you could not live without.

My business is neither entertaining or enlightening. It certainly is NOT something people seek out for fun. It is not an adventure, like a new relationship or trip to a foreign land, or new job is an adventure. And I suspect on the list of “I gonna do’s” ranks somewhere in between taking out the trash and washing the dirty socks.

While there are supplement stores galore, an acupuncturist, or chiropractor, or massage therapist or healer dujour on every corner, the truth we all know is… …Nobody cares about their health.

Health is like air or water. It is there and coursing through our veins with and between every breath. It is the ground on which we live our lives, create, love, experience the 10,000 things. It is a canvas on which life reflects and paints. We don’t really care about it, we care about the goodness of life that it supports and gives a ground to.

Nobody cares about their health. We want it to be the transparent breath that allows life to flow in its myriad of glorious ways.

Nobody cares about their health. But, we do care about the lack of it.

In a world where marketing is always about some-thing. Just how do you market no-thing???

You da boss!

Ever had a bad boss? Ever think about quitting your job, ditching the boss, and striking out on your own to polish the diamond of your dreams?

"Yeah babe", you say "I'm a Biznik, after all"

I am too. And one of the things I've noticed lately is that ahhh.... er... gulp... I am the boss!

That's right. I have people that depend on me for direction and support. At the end of the day, the decisions are my responsibility. As are the choices and directions taken. I’ve vendors to manage, tenants to care for, co-conspirators to create dazzling projects with. I’ve the support of others, but it still rests on my shoulders.

I’ve had the good fortune to have had one boss in particular who approached business and the management of people as something like a sacred responsibility. I’ve had others…well, let’s just say that thanks to them, I found the balls to strike out on my own. I owe them a certain kind of debit of gratitude.

Now, I’m the boss. And from time to time, the shadows of bosses past do creep up and ask me to pay attention.

So, I’d like to open up a conversation between us brilliant Bizniks and post the question. “What makes a good boss?”