:) Thanks, Joe.
Last activity: 7 hours ago
Well said, Mark. Saying what the client wants to hear can send a project in the wrong direction from the start.
It's more important to be able to do what the client needs you to do.
I love the notion of applying this to social media. Real value is created from collaboration, exchange, interaction.
I am so turned off by the hype about using social media to market. Not that I think it can't work -- and not that it can't be useful. But unless the emphasis is on mutual benefit, social media is degraded to one more source of self-interested noise.
Listening increases the quality of the signal and decreases our vulnerability to noisy distraction...
As I read your comments, I feel a little thrill of excitement - realizing that the desire to bring authenticity to everything we do, including business, is alive and well.
Great story, Rick.
Perhaps that "one thing" is showing up with your eyes and ears open.
:)
Kelly,
I applaud your choice, not only from an ethical perspective, but from a business perspective.
As Karrie pointed out, using your authentic voice in marketing means attracting and converting clients who are a good fit. To abandon your authentic values in the course of delivering the work would undermine that good fit.
The revenue you lose in the short run will come back in the form of referrals and repeat business. In addition, by acting honorably, you save yourself the stress and expense of trying to be what you are not.
Finally, self-employment can be quite an emotional challenge. It's almost impossible to meet that challenge unless we can feel good about our choices.
I'd rather worry about where my next dollar is coming from than not want to look at myself in the mirror.
Thanks for starting such a key conversation.
Dan's post of a few weeks ago shows that he and Lara are keeping teleseminars and webinars in mind. And, for now, he makes a good argument for not integrating them into the Biznik networking structure.
That makes sense to me, given Biznik's local emphasis. Though some folks (me included) will prefer, for a variety of reasons, a virtual gathering over a physical one -- even to network with locals.
All that said, there are plenty of ways to get the word out about virtual events. Please correct me if I am mistaken, but it seems we can offer them in our special promotions posts and/or start a biztalk on a topic and organize a telecon to deepen the conversation.
In other words, we don't need to add to the Biznik to-do list when this network already provides so many ways for us to connect.
Yes, yes, yes.
I sometimes call fox behavior BSO, the Bright Shiny Object syndrome.
Accidental Entrepreneurs are especially at risk on contracting BSO when they are anxious. After all, what could be better than a bright idea to distract us from what we fear?
On the other hand, if we doubt our right or ability to live and work at the intersection of Purpose, Passion, and Profitability, we may miss the hedgehog opportunity. It is scary to go for what you really want. (How many times have you worked harder for someone else's priorities than you do for your own dreams?)
So, a timely reminder, Pam.
I just came from the conversation about adding teleconferences as an option for Biznik events. The level of interest in that seems to support the notion that community can grow in all kinds of media. :)
Interesting to notice that this topic continues to interest people. And I trust that Dan and Lara are doing everything they can to serve the community.
I'm imagining folks could offer teleconference networking events and post them as special offers...
Thanks for your warm comment. Whether we are managing a team or managing ourselves, the same principles apply.
:) Maybe one reason pretending is so powerful is that it does feel fun and playful.
I like the separate category. And as one who lives a bit off the grid -- that is, a ferry ride from any Seattle meeting place -- and as an introvert, I love the option of teleconferencing.
Most of all, I love that this has turned out to be such a hot topic. Who knew?
Thanks, Jennifer, not only for including my book but also for giving context with the other books and authors.
One of the great things about the School of Hard Knocks is that those of us who graduate are here to tell you that you can, too.
:-)
Glad it is helpful, Elizabeth. I hope the party is a big success.
I suspect that DL was trying to express the fears and concerns of the small business owner when it comes to social media, not to put a negative spin on it, per se. After all, he is in the social media biz.
I've made the mistake of being too negative when I intended to be provocative and entertaining. Live and learn!
And I look forward to the Keynote.
Yes, glazed clients are not a good sign. I should know: I've sent more than a few into that state. It took a while to figure out that the problem wasn't that they weren't appreciating what I was trying to do. ;-)
Thank you guys! (Blush) Nice way to start the week.
Great conversation.
There is a place for everything, and I'd love to see a place for telecons here. And I know Lara and Dan are dancing as fast as they can. ;-)
Love it, Jennifer! The quote about Hitler was startling and very effective.
:-)
Yup. Denial is a very tiny place. It gets cramped fast.
:) Sometimes I feel a bit like a crank in terms of my response to "abundance," etc. Our culture can exert a lot of pressure on us to always be up, always positive, always thriving.
Nature seems to think that decay, lying fallow, and even dying are part of the great Life dance. Why shouldn't we?
Molly
Are you familiar with the Puget Sound Coaches Association? It's the local chapter of the International Coach Federation (ICF), and meetings take place on Mercer Island monthly.
Love the name, Kenneth. My family lived in Bowie-Belair, a Levittown development in Maryland in the early 60s.