Lynn, and Scott, Thank you for reading and for your nice comments.

Thanks David!

That is definitely one of the reasons I love graphic design. There is always something new, and it is a fascinating combination of the technical and the creative.

One of my favorite design quotes is by designer Paul Rand, "Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."

Thanks for your comment Mimi. I hope that you are enjoying your process. I think that it is one of most exciting parts of creating the business ID, because it's the ultimate puzzle!

David~ Thanks for the comments. I enjoy the education process as well; I believe that it builds a better relationship between me and my clients... seeing eye-2-eye... one of the many reasons I named my business Eye 2 Eye Graphics. Thanks!

Rick~ Those are all excellent additions. I had made the decision to only write about 5 terms, thinking that there would probably be a Part 2 someday down the line... you took a good chunk out of my list for Part 2! :) And maybe I'll write one just on file types... JPG, GIF, EPS, TIFF, PSD, AI, INDD... we use a lot of letters. You did a great job of describing Bitmap vs Vector and Resolution, I find those to be very difficult concepts for people to understand.

Definitely a good point, and I have used digital printing, but for color consistency, and I'm mostly referring to the core print identity pieces—the business card and stationery—I find that using Pantone Spot color is still the way to go.