Ori Brafman
Author

Categories:

Websites:

• http://www.oribrafman.com
• http://www.swaybook.com

I'm the coauthor of two books, The Starfish and the Spider and Sway: The Irresistible Pull of Irrational Behavior. Sway is about why perfectly rational people make irrational choices. I wrote this book with my brother, who's a psychologist. We interviewed executives, airline pilots, doctors, and even a Supreme Court Justice to understand the psychological forces that affect our decision making. Sway is a New York Times and Wall Street Journal bestseller.

I've always been interested human behavior. When I was nine, I moved with my parents from Israel to El Paso, TX. Talk about culture shock. It left me...[more]

I'm the coauthor of two books, The Starfish and the Spider and Sway: The Irresistible Pull of Irrational Behavior. Sway is about why perfectly rational people make irrational choices. I wrote this book with my brother, who's a psychologist. We interviewed executives, airline pilots, doctors, and even a Supreme Court Justice to understand the psychological forces that affect our decision making. Sway is a New York Times and Wall Street Journal bestseller.

I've always been interested human behavior. When I was nine, I moved with my parents from Israel to El Paso, TX. Talk about culture shock. It left me with a Hebrew-cowboy accent, but also with a curiosity of what really makes people tick. [less]

• 
  From Alex Ozarov

  Given on Fri Dec 12, 2008.

  What an interesting subject. I have always been interested in human behavior as well. I hope your book will help...[more]

  What an interesting subject. I have always been interested in human behavior as well. I hope your book will help me understand it a little bit better, and perhaps I could apply some of your findings to my own business. Vered   [less]
• 
  From Leif Hansen

  Given on Wed Nov 19, 2008.

  After interviewing Ori for a recent Biznik Live show, it became clear why his books are so fresh and thought-provoking...[more]

  After interviewing Ori for a recent Biznik Live show, it became clear why his books are so fresh and thought-provoking: Ori has a sharp mind, a deeply curious spirit, and a desire to find out real world examples of what truly cause people --and businesses -to do the things they do.    [less]