Paul Smith
Sustainable Business Consultant, Green Business Blogger

GreenSmith Consulting

Websites:

• http://greensmithconsulting.com

Connect with me on:

• Skype: soleus333

The thumbnail sketch:

I'm a sustainable business consultant with an MBA in Sustainable Management, a degree in Advertising, diverse experience at a green products provider, 8 years experience founding and running an association, 10 years running and managing an on site corporate massage provider business.

Extended version:

I help forge truly sustainable businesses at GreenSmith Consulting. I am a "green Swiss army knife", with a range of skills available to support the needs of my clients. For both existing companies wanting to push the needle greener, and startups needing help effectively and authentically getting the message out and navigating the considerations involved, we can help.

Getting an MBA in Sustainable Management from Presidio considerably strengthened my business skills, helping make me attuned to how to do business in a way that's more profitable, well managed, and ecologically sound. I see possibilities where others don't. I make connections that others haven't yet. I help people to see them, and know how to best take advantage of them.

My overarching talent is "bottom lining" complex ideas, in a way that is understandable and accessible to a variety of audiences, internal and external to a company. After all, if you have the greatest idea/product/service ever, and your staff or customers don't see the relevance to them, it doesn't really matter, does it?

Bolstering the human capital part of the equation is 10 years that I ran Traveling Massage, a successful private and corporate on site business. In doing so, I've interacted with 1000s of people from all walks of life, which developed keen insight on what makes people tick, and how to bring out their potential, whether an employee or a customer.

I also managed the near impossible, creating a successful fulcrum point for Bay Area holistic practitioners, Bliss Association. From this, I developed a knack for creating, organizing, and inspiring a disperate group of stakeholders.

Useful in many areas, I'd say.

Copywriting - Chad Upham, the founder of Covive, put it best, "Copy writing that engages on an emotional level without sacrificing critical details. Headlines, images and captions crafted to tell the whole story in a cohesive brand voice. I would hire this team for any branding or marketing project. Period."

Resource Mining - I have a knack for finding just the right tool, resource, person to do what you need done, and connecting the dots between them to most effectively do it.

Branding/Marketing - From researching the market, your customers and your future customers, to knowing how best to present to them in a way that's cohesive, engaging, and memorable, we're there for you.

Two things:

I am a collaborator. I'm always looking for people with complimentary skills to mine to work together with, and have in my back pocket to refer to people and companies I'm working with.

I'm also of course looking for companies who could use GreenSmith's services, anywhere they are in the world. We engage with a wide range of companies, from tiny to titanic, true green believers to the unconvinced, the skeptical, the scared. We help make it all possible. And profitable.

MBA, Sustainable Management, Presidio School of Management

BA Advertising, San Jose State University

Masters, Life (still to be completed) I learn most from people like you, please feel free to introduce yourself!

See above.