Chad & Daniel: "Just Nails Plus" or even "Nails Plus" are descriptive names and, therefore, are not ideal names. Such names have low trademarkability. Ford, Marlboro and Apple are examples of great brand names that are non-descriptive. Having said that, I believe that a name doesn't bring value to the business - it's always the business that infuses meaning into the name. Starbucks would be an example.