Ralph Allora
Marketing communications consultant and writer

Allora Communications

Websites:

• Allora Communications
• Winning Sales Letters: Order on Amazon

I'm the co-creative director of TRAY Creative, a non-traditional branding agency specializing in social change marketing; a copywriter and consultant specializing in marketing strategy and creative services; the author of "Winning Sales Letters From Prospect To Close," published by McGraw-Hill; and the leader of "Winning Sales Writing," a skill-building seminar for sales pros and entrepreneurs.

My expertise lies in conceiving and executing sponsorship programs (including live events, direct marketing and multimedia platforms) for consumer and business-to-business marketers. I also develop and write A/V scripts, advertorials, direct mail, feature articles, marketing proposals, media and press kits, newsletters, press releases, print and online ads, product packaging, sales collateral, sales presentations, speeches, Web content and more.

If you manage your own brand, and you need a heavy duty boost to your communications platform, drop me a line. Likewise, if you're a sales pro who needs some guidance with written communications, I can help. Finally, I'm also looking for graphic designers, content producers, copywriters, public relations pros, market research people... anyone seeking to partner on creative projects.

B.A. Communications, Rutgers College, New Brunswick, NJ; Graduated Phi Beta Kappa.

My corporate media experience includes marketing and creative management roles at Motor Trend/Automobile Magazine, Esquire Magazine, and Forbes Magazine. Past and present clients include Architectural Digest, De Beers Diamonds, Discover Magazine, Domino Magazine, Fast Company, Epicurious.com, Every Day With Rachael Ray, Good Housekeeping, Gourmet, The Hacker Group, Harper's Bazaar, Marie Claire, Maxim, Money Magazine, Newsweek, The New York Times, Playboy, Real Simple, Self, Teen Vogue, The Wall Street Journal, and World Champions Sports Network.