Rashmi M
Marketing Professional

I am a marketing professional with over a decade experience in the software industry in B2B marketing. I have worked both in engineering and marketing roles. I have a consulting company, Envogue Consultants, working on marketing campaigns and strategic marketing plans for businesses. I am open to working in the internet industry in a challenging marketing role full-time.

I have extensive customer interaction experience and work very well in customer related roles. I have strong leadership skills and can manage teams successfully motivating and driving individuals to achieve to the best of their abilities.

I am looking for challenging customer oriented, marketing roles in the internet industry.

MSEE - Univ Of Kentucky, Lexington MBA - Bangalore University, India

Certificate in Marketing Management - UC Berkeley

Customer Relationship

• Proven ability in successfully working and building relationships with customers resulting in successful business deals • Excellent Communication and Presentation Skills during pre-sales activities resulted in sales teams booking multi-million dollar business deals • Exceptional problem solver, driven to succeed with strong interpersonal and negotiation skills and a recipient of customer appreciation for diligent problem solving • Developed and deployed customer training packages globally on new products and updates on existing products

Marketing Management

• Proven ability to manage software products and services with close attention to budgets, time frame, customer requirements and quality • Demonstrated capabilities in branding, positioning, driving marketing programs for leading products to establish, enhance and distinguish products from competitors • Demonstrated capability in providing sales support with collateral, product roadmaps, seminars, webinars, pricing strategies which resulted in increasing revenues by 40% • Developed media kit with press releases for announcements on product adoption, new breakthrough feature releases for continuous momentum in the market

Leadership and Mentoring

• Managed a team of sales application engineers who worked on multi-million dollar software products on pre-sales activities to generate revenue • Managed cross functional teams globally for product launches under tight schedule and deadlines • Implemented a training system for new hires to learn and deliver product demos to customers