HI Jennifer,

The article you responded to is an example. I work with professional coaches to help them charge what they are worth and make it big in coaching on their own terms. But you'll notice that I didn't try to tackle a monumental topic in the article. I zoned in on something very specific.

A tip sheet certainly is one way to do that. I imagine as you work with your clients and listen to them, you'll build a huge list of little topics to write about.

I believe in writing to a narrow and specific niche market and focusing on very specific issues rather than broad and wide. For your market though, I can see why you'd want to write more broadly. The best method I've found is to write about very bite sized issues and invite comments so you learn about what your readers know and want to know.

Great question Gordey!

I suggest doing both. A blog, depending on how you set it up, gives you the advantage of feeds so you'll get subscribers that you never earned through an ezine. Also, if you're accepting comments, you develop a social networking platform. Whereas with an ezine, if you do it right and market often through it, tends to build more of a sense of credibility, continuity and relationship, so that your leads are pre-qualified and more ready to buy.

Hi Aamer,

Your dilemma is a common one for coaches. Most try to market an idea rather than to choose an accessible and lucrative group and market to their top challenges. The amazing thing about coaching is that because it's co-creative, you don't have to know more than your clients. But if you know what keeps them up at night and speak to that in your marketing, they will buy your services. Be specific and choose the most narrow niche you can for which you have many ideas of how to find them and serve their wants and challenges. It may take a little research and it's worth it.

Congrats on your free session. Don't give away too much. Sometimes, if you ask prospects to engage in an exercise before they've invested, it scares them away.

The Coach's Power Path can help if you have any interest in step by step guidance to build your business to prosperity. www.prosperouscoach.com

I agree Nancy! Thanks for adding that tip.

So glad this article hit home for you, Elizabeth. It's one of those high impact little things I wish someone had told me early on in my business.

Rhonda

Brandi, Kevin and Joshua - Thanks. It's great to have feedback on my articles. Most sites I can only tell what folks think by if they click through.

Joshua -- for what it's worth I didn't get this idea from Ben Affleck, and it's actually shifted the mindset of some entrepreneurs I know, including me. Lots of wisdom is obvious and still bears repeating.