Big Agency Publicity (Without the Big Agency!!!)

Dear Biznik Member,

It's a little known secret.

You don't need a Publicity or Public Relations agency to get big agency results.

I get major publicity results from the phone and computer in the basement of my home. You can too after one day of working with me and learning the tools of publicity.

I use the same tools, lists and approaches that the big PR agencies use and operate for about 1/10th the cost. Why? I have no expenses for offices, secretaries, janitors, stockholders, business lunches etc. You won't need them either. In fact, the media are often more partial to amateurs and small businesses than professional agencies that call them day after day.

I am a Former NBC Producer with Major Media contacts.

I was News Editor for the NBC Weekend Nightly News and was the primary writer for Jane Pauley, Connie Chung, Chris Wallace and other anchors. I interviewed scores of public figures including the Clintons, Alan Greenspan, etc.

Having been in the center of news management, I understand the process by which publicity is turned into news. My many media contacts have helped me book, from the comfort of my home, guests on The Today Show, NBC Nightly News, various CBS programs, AP Radio, CNN and Bloomberg Television. I have also placed articles in Forbes, Gannett Newspapers, Crain's and dozens of other periodicals. My publicity workshops have been presented at major conventions throughout the United States and my articles on publicity have appeared in Family Circle and other publications.

With my network experience, I learned that most people are baffled by the process of creating news.

They don't understand why some people and businesses become media "pets" while others are shunned and neglected. Why their competition is written up and photographed while they remain covered in anonymity.

Fair? Of course not...but that's not the point. The ONLY point is that you have to learn how the media "game" is played before you can start creating publicity for yourself. Frankly, the "mysteries" of publicity are all in the outsiders imagination. They can be learned in a short period of time.

Knowing the power of publicity, it never ceases to amaze me that so many people are publicity illiterate. Yes, they grind out a lot of press releases, but that's MINOR LEAGUE STUFF. I am talking about the kind of publicity that gets the whole town talking, creates buzz, energizes your future clients and makes things happen. Pretty heady stuff, but what happens next is even better, because the first time you get major coverage will be the thrill of a lifetime.

Contact me with no obligation. Let me show you how to begin getting big PR agency results without the big agency