I have used seminar selling for years. I would like to know who else is using seminars to market their services (or would like to). How has it worked for you? What mistakes have you made?
I'll start with one of my bigest mistakes. One of the biggest mistakes I ever made was about 30 years ago. I did an introductory seminar on Profit Planning for Small Businesses (A seminar I still use). We provided dinner and an open bar. We had 110 business owners and their wives. Of those I got 2 that were interested in getting together later. (I followed up with letters and a phone call). A month later I did the same seminar, with different people. This time I had 27 business who wanted to see me afterwards. The difference was that the first seminar I had the bar before the seminar. The second one I did after the seminar. Most of the people were so far gone by the time I spoke, that they could not remember what was said. The second one, they hung around and I got to know them. I no long provide a bar of any kind now, because of the liability involved.