Healer's Lounge: A Marketing Exercise For Those In Healing Business

Healer’s Lounge

I’ve facilitated groups of healers for many years, from discussions around giving, burn out, and personal life, to marketing, finance, and sound business planning.  I’ve led a couple of wonderful groups through Biznik, and would like to share out the worksheet and suggestions developed for Healer’s Lounge.  It’s specifically and not universally focused, so please consider it one step (a Big Step) toward a complete marketing plan.  Though it was created especially for healers, I think it sound advice for just about any business model. 

Worksheet and Activity for Healer’s Lounge

1.  Healing Language. 

Can your consumer understand your offerings?  Are they too medical, too clinical, too spiritual, too jargon-ish?  Healing language has its own jargon, and learning it is part of client education. Catching the attention of clients-to-be is the immediate goal.  The initial pitch has a language of its own:  lifestyle.


2. Lifestyle Branding

As a product/person, what lifestyle are you selling?

(Healthier? Sexier?  Wealthier? More Spiritual? More Powerful?) 
 
How’s your product "necessary" to meet your consumer's lifestyle goals?

…

The following exercise is done in groups of two.  It should take only about one hour total.  It is a good work hour spent!


Create a shared interview format with a peer.  Keeping in the mind the above two points about language and lifestyle branding, query each other on the following.

Allow 1/2 hour for each interview.



1.  What do you do?

2.  Why do you do it over another form of healing

3.  Why are you a healer, what drew you to the work?

4.  What are your interests in life away from your work?

Write down statements of note from the person you are interviewing, in sentence form, phrase, or even a single word.

 If your partner says,  "I believe in body awareness" during the
interview, that is a strong statement of healing belief – and can be
used in advertising – and is very personal and professional at the
same time.  If your peer says they were drawn to be a therapist
because "I noticed I had great listening and reframing skills or " I'm
called to help those in pain" –this is a perfect space to begin branding as a healer.  It is You aligned with what you offer – and consumers like this personal/professional overlay with healers. 

This makes us all human, and humanizes you and your offerings.  It offers healing intent.

Take the list of your quoted sentences, phrases, and words and read how you describe yourself, your work, and why you do what you do.

You might find it surprising to see your own words taken down, to hear yourself describe your work without the inner critic working. You might be surprised at how good you feel knowing you are good at your work.  And that you can communicate it to others with clarity.

The next step is to organize what you have into a cohesive form.  Develop this writing into jargon free statements and this can be your website text or an advertisement in seed.

Now is the time to let others know the beauty of your work!

And have a beautiful walk along the way.

Wishing you peace and abundance

Robert Allen
www.roguetantra.com


copyright Robert Allen