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Let's get creative in leveraging on each other's talents and skills
The bad stuff: I've wasted a fair amount of marketing dollars in the last eight months on advertising that didn't work. Besides my web-site and web store, I have a Linked-In account, a page on Facebook, a Twitter address, and now a Biznik account. I don't know how to take advantage of these resources or what role they should play in my marketing strategy. Everyone is an expert when it comes to spending your money on their product or service but nobody will lose except you if their solution doesn't work for you.
I've just convinced myself to start a group. Come join me.
The good stuff: As a result of my Austin QuickBooks Users group on meetup.com I met a successful financing expert and blogger. Sam recommended me as a QuickBooks expert to have a blog on AllBusiness.com, a D&B site that I am told gets 9 million hits each month. I joined Sam's meetup group and met Mike Romanies, a marketing expert whose coaching has led to my getting a discount coupon inserted into every QuickBooks box sold in the UT computer store and I will know next week if I will be conducting education classes for UT and approved to teach accredited CPE classes to local CPAs. NETWORKING WORKS!
I recently attended a four hour seminar by a speaker for LIN Interactive, whose site, LIN New Media, gets 60 million new visitors a month. The seminar was sponsored by KXAN to promote the sale of banners on their web-site. I got more information in four hours about what works and doesn't work in today's business climate and realized my ignorance was costing me time and money.
Here's my point: As individual entrepreneurs we each have discovered what works and what doesn't work for us. If we share our knowledge and experiences with each other, we each can avoid costly mistakes made by other group members and develop strategies that work. Experts in particular areas of the group will benefit by endorsements by group members for their expertise on Busnik and on their own web-sites.
