Sarah Worsham
Internet Consulting

Sazbean Consulting

Websites:

• http://sazbeanconsulting.com

I am passionate about helping businesses (B2B & B2C) use the web effectively. Business to Business (B2B) and Business to Consumer (B2C) companies face unique challenges in the online world. As Online Business Development Manager at a $120 million Business to Business (B2B) media company, I planed, managed, and implemented all strategic initiatives for Internet revenue. After instituting corporate website design standards with usability and search engine optimization (SEO) best practices, traffic increased by 90% on the flagship publication website within 10 weeks. Corporate online profit increased by 435% and online revenue by 47% (YTD) from the previous year through the creation of new online products, implementation of website usability, training of the sales force, and development of online business opportunities. With over ten years of experience in the Internet/New Media industry, I provide a unique combination of experience in technology, management, innovation, customer relations, business development, and strategic planning.

Internet Strategy, Business Development, Strategic Planning, Internet Marketing, eBusiness, eCommerce, Internet Consulting, Internet Advertising, Website Usability, Web Analytics, Statistics, Project Management, Search Engine Optimization (SEO), Software Architecture, Product Management, Programming, Web Systems Infrastructure, Web Development, Web Design, Content Creation, Sales Training, Customer Relations, Quality Assurance, Technical Writing

Introductions to business owners who want to effectively use the Internet to reach their business goals, improve the ROI and generate sales leads.

Partners interested in sub-contracting opportunities, especially in web design and programming.

• University of Michigan, 1997 BSE in Computer Science and Engineering
• University of Phoenix, 2004, MBA in eBusiness
• University of Michigan, Ross School of Business, MBA expected in 2011

CEO & Co-Founder, Sazbean Consulting, Subsidiary of Dynalink, LLC, Sept. 2007 - present

Co-Owner, Dynalink, LLC, Aug. 1998 - present

Online Business Development Manager, BNP Media, May 2008 - August 2008 Through planning of strategic initiatives to increase Internet revenue and create new business opportunities, I created new online products, designed custom advertising packages, and marketed online products to sales staff and potential customers. I developed an Internet sales support group to increase Internet profits by increasing sales awareness of online products and capabilities, resolving technical questions, and delivering superior online products.

Internet Manager, BNP Media, May 2006 - May 2008 instituted corporate website design standards with usability and search engine optimization (SEO) best practices, which increased Internet traffic by 90% on the flagship publication website within 10 weeks. Corporate online profit increased by 435% and online revenue by 47% (YTD) from the previous year through the creation of new online products, training of the sales force, streamlining of product deployment and development of online business opportunities. Increasing the awareness among our sales staff of Integrated Media was vital to increasing Internet profits. To educate our sales staff about our online products and their capabilities, I wrote an online training course, created a sales-facing website (Gizmo), and produced a quarterly e-newsletter. Increasing customer awareness of online products was also crucial for increasing Internet profits, so I designed an advertiser website to market our online products (portfolio.bnpmedia.com).

Web Systems Manager, BNP Media, Oct. 2004 - May 2006 Responsible for daily operations of all websites and web systems, I architected custom software applications to display and enter content on the websites (content display application and content management system). Facing legacy software expiration, I facilitated the migration and redesign of all our publication websites from Vignette version 6 to Vignette version 7 in only 40 days to optimize content entry and standardize online product implementation. * To increase Internet profits, I added web and software development positions, which enabled the creation of online products in-house.

IT Project Manager, BNP Media, May 2004 - Oct. 2004 When I first started, website change requests were an absolute chaos of phone calls, emails and angry publishers. To institute some order, I implemented a ticket system to organize and prioritize workflow, and I standardized development procedures across publication websites. Because our competitors were touting contextual ads, I directed the creation and implementation of a custom contextual ad serving system.

View full list of experience at LinkedIn