shannon kelly
founder/ marketing & merchandising consultant

IN YOUR HEAD, LLC

• http://www.inyourhead.com

Passionate about understanding consumer culture, I founded IN YOUR HEAD consultancy to transform my knowledge of marketing, innovation and merchandising into strategies for retail, food & lifestyle industries.

I combine bespoke services with good old fashion listening to transform ideas into living and breathing experiences with cohesive brand strategies to help organizations build closer and more profitable relationships with their customers. Prior to delving into the heads of my clients, I developed new concepts, purchased merchandise and directed visual presentations for a number of retailers, coffee giants, and lifestyle products and services.

• BRAND STRATEGIES: building brands, brand extensions and sub-brands, positioning, channel strategies & private labeling.
• INNOVATION: trend research, retail anthropology, market identification, cool-finding & ideation.
• TRENDSCAPING(tm): on-site city excursions targeted and customized to the company's specific category including qualitative research and analysis to validate projects & assist in launch credibility.
• CREATIVE VISUAL STRATEGIES: cohesive branded concepts, customer environments, design strategies, integrated product launches & authentic user experiences that evoke the true essence of your brand.
• MERCHANDISING: product development, procurement & implementation.

Clients who need customized marketing or merchandising support and prefer to hire consultants as a way to augment/enhance their current business or service.

Fashion Marketing at The Art Insttute

clients include: BioHarmony, Cheveux de Chien LLC, Eddie Bauer, Fresh Life Foods, Goods Boutique, Hyatt Hotels & Resorts (global), Health EED, Heidi Nymark Makeup & Hair, High Maintenance Skincare, Infiniti Developments, Inner Bombshell, Knowble, LifeStyled, Modelremodel, Pike Place Market, Seve7n Design, SPRe Bodywork, Studio Evolve, The Saint, Tom Douglas Restaurants, Tulip Boutique, Unbound Studios, Urban Beast Pet Boutique.