Some times humour works online. Sometimes it doesn't.

This is good (and useful!) stuff.

Along these lines, we suggest to folks on our presentation skills training days who ask about this that they structure the EP around a colon. Before the colon comes the problem/pain: after it is them as the solution.

"Most people hate giving presentations: our training means it's not scary any more"

"A lot of companies get their accounts wrong first time: we do their accounts so they don't need to worry about keeping it legal!"

Simon

Our blog is simply a statement of style - sort of thing. People suggested to us that it would serve to get us more interest: well if that happened, so be it, but it wasn't why we did it.

We did it because we believe in what we're doing. Free help for people who have to make presentations and so on.

The rate of enquiries hasn't gone up at all. What has gone up, however, is the 'warmth' of the emails. By the time someone decides to come to us they already know our style, from the blog, and so we've already filtered out those people who were going to be put off by the way we do things etc.

In short, yes, it serves our clients - and as a by-product serves us, too.

S

Nice points.

When you say you want to have more than 10 pages, are you including blog pages? (Or to put it another way, without a blog our site is small: including the blog it's over 100 pages by now, I'd say.)

S

Thank-you; that's really clear.

Is the situation the same on both sides of The Atlantic?

Simon

Okay, I'm going to get picky here, 'cos this is good stuff..... but.... maybe it's a problem caused by the use of language, but I want to talk about the phrase " You may have stage fright. So what? Most of us do. Honor it and move through it."

They may, but most people don't. What most people have is an extreme anxiety. To call it stage fright belittles those people who have REAL stage fright. Stage Fright isn't something you can just move through - that's the point of it: it's debilitating. (Yeah, okay, it can be helped, I know, but you know what I mean!)

Fortunately, it's not what most people have! :)

But like I say, it might be just that we use the term differently on this side of the Atlantic and in our training days.