Strategic partnership or Cross Marketing is the Smartest Way for Women-Owned Companies to Thrive and Strive for the Million Dollar Sales Mark During a Slow Economy

A group of seasoned business and professional women with the assistance of WomenPartner International, a women’s cross marketing (or strategic alliance) consortium, are joining forces to help each other thrive and reach the $1 million sales mark. Instead of selling to each other, they are finding ways to leverage each others’ existing client base while sharing marketing costs to stretch their precious marketing dollars.

Over the next 12 months, WomenPartner International plans to establish cross marketing chapters in every US metro area while helping women in other countries forge cross marketing partnerships with women in the states. Business and professional women seeking cross marketing partners can visit WomenPartner International’s blog at http://www.womenpartner.com/ to browse its business profiles and get tips on how to effectively cross market.

For information on how to get involved with WomenPartner International, visit http://www.ivwcc.org/, or contact jerrilynnbthomas@ivwcc.org. Receive a $25 referral fee if you refer someone to become a part of WPI.