I Am Not Dan Kennedy

Dan Kennedy is an established household name in the Copywriting world. His sales writing prowess has certainly by now - sold in excess of a trillion dollars’ worth of goods and services.

Do I dare to compare my sales writing skills with the likes of him? Not yet. However, I do consider that just like him, before he became world renowned, he had super skills as a great sales writer; yet the world knew him not.

The direct response field of copywriting used to be solely dependent on copy that mailed. It is a still thriving, multi-trillion dollar a year business, but more and more each year (since the advent of the Internet) businesses are opting to spend more of their advertising budgets online.

Why is this? The Internet is also a direct response media; it is as simple as that. Each year, people spend more online buying products and services than they did the previous. This is not just a trend – this growth is expected, and certain. Many of these buyers are buying from sales and landing pages written by direct response Web copywriters.

Enter the direct response Web Copywriter. Who else writes Web sales copy that can consistently makes sales online? The most in-demand writing jobs found online today is for direct response – Web Copywriters who know how to write to make sales; as well as know how to craft proper search engine optimized copy.

 The main reason for this is because of competition. Online businesses have learned that getting that coveted number one spot listing in Google search results (for their targeted keywords) often meant an instant 20 to 30 times increase in traffic. Traffic means money.

Studies have proven that people seldom search past the first three listing results. We have become a mobile dependent society. More than 90% of people, who are looking for goods and services, go to the Web first.

Since entering specific keywords into search is a bit harder on a mobile device, than say a laptop or keyboard; getting that number one listing is all the more important to those who seek success online.  For Web Copywriters who know how to sell, as well as know how to grab the top of the SERP’s the writing opportunities are endless.

The stage is set. In today’s online market even the small business owner can compete – and be successful. It used to be that only the well-heeled, million dollar budget companies could compete in the direct response industry. This gives entrepreneurs a level playing field.

Before the Internet there were a limited number of business owners who could afford to send mailers to 3,000 to 300,000 targeted prospects. However, since email came along the rules of direct response sales has forever changed.

It is still quite a one sided industry from the perspective of most copywriters who do not write for the Web. However, as more and more sales are made online; and more and more businesses put more of their advertising budgets online, the gap is closing between what is spent, as well as earned in direct response – offline versus online.