Everyone has issues when it comes to getting a good solid response from visitors to your Sales Web sites.
I will be glad to go first in this department. My issue? Getting high-value, targeted, sustainable traffic, to my sales Web site.
What drives people to search terms that seem to fall "just outside, of your keywords you have chosen to use to help bring your Web site up in the search engines "organic," or natural, search terms.
Of course we know there are many contributing factors that cause people to choose some keywords over others. When people are not exactly sure what category, or what words specifically define what they are searching for - they tend to use the long-tailed keyword search terms.
When they are exactly sure of what they are looking for: they tend to use specific, detailed, targeted words for their search terms.
Ever notice that "spike" in Web traffic to your site - when there is a very large news item that contain some of your targeted keywords? That is what I am talking about today.
Will some one else take up this discussion to bring it up to the next level?