Steve MacDonald
Brand Strategy & Marketing Consultant

StudioHDV: A Think Tank For Highly Differentiated Value

• http://www.StudioHDV.com

I help companies to Stop Wasting Their Marketing Dollars.

As a three time business owner, I understand the need to generate quality leads on a budget. And equally as important is the ability to close sales at a high percentage.

The first step to cutting waste and improving results is a powerful brand strategy. The Harvard Business Review concurs. In fact, Business Week even goes a step further by stating that "if you're spending money to advertise and market without being connected to a brand position, you might as well pile the money up and burn it."

I have...[more]

I help companies to Stop Wasting Their Marketing Dollars.

As a three time business owner, I understand the need to generate quality leads on a budget. And equally as important is the ability to close sales at a high percentage.

The first step to cutting waste and improving results is a powerful brand strategy. The Harvard Business Review concurs. In fact, Business Week even goes a step further by stating that "if you're spending money to advertise and market without being connected to a brand position, you might as well pile the money up and burn it."

I have been fortunate enough to have worked with the likes of Nike, P&G, Coca Cola and VISA, been appointed to VP, Director of Strategic Planning at an international marketing firm, a partner in a regional advertising agency and reside on the Thought Leadership Board for a national marketing organization. I specialize in brand strategy and marketing insights that uncover the deepest connections between you and your customers. The result is a brand strategy that brings out the untapped potential of your company.

StudioHDV promises to take the cost and complexity out of your marketing success.

[less]

• 
  From Dani McDonough

  Given on Tue Aug 12, 2008.

  Steve MacDonald is the real deal. He knows his business in and out. Steve speaks with passion when talks about...[more]

  Steve MacDonald is the real deal. He knows his business in and out. Steve speaks with passion when talks about branding. This is the person who I will be keeping an eye on. And when he talks I will be listening.   [less]
• 
  From Denise Marinacci

  Given on Wed Jul 30, 2008.

  Steve thanks for the illuminating seminar last night. Your explanation of branding and marketing made it all come together. Thanks...[more]

  Steve thanks for the illuminating seminar last night. Your explanation of branding and marketing made it all come together. Thanks again for hosting this event. Denise   [less]
• 
  From Patricia Klingler

  Given on Wed Jul 30, 2008.

  Steve,

  Thank you, thank you for a well-designed and thought provoking workshop last night with “Do It Yourself Branding and...[more]

  Steve,

  Thank you, thank you for a well-designed and thought provoking workshop last night with “Do It Yourself Branding and Creating a Compelling Story.” You and Pamela Ziemann captured the audience's attention with your back-to-back presentations that segued well. Thank you also for generously sharing your slides so we can follow through on what you discussed. My first step is to answer the 12 questions you posed, and then to explore the three phases in depth.

  Much appreciation for an enlightening workshop.

  ~ Patricia Klingler    [less]
• 
  From Dan McComb

  Given on Tue Jul 29, 2008.

  I attended Steve's workshop on do-it-yourself branding and marketing, and was wowwed by his ability to share his knowledge and...[more]

  I attended Steve's workshop on do-it-yourself branding and marketing, and was wowwed by his ability to share his knowledge and experience in a way that made sense to me as a small business owner. Better yet, I left the event with a solid understanding of what branding is, why it matters to my business, and steps I can take immediately to get started. Thanks for the information and the inspiration!   [less]

View all »