Steve MacDonald
Small Business Social Media Marketing

Practical Social Media

Websites:

• Practical Social Media Home Page
• Follow us on Facebook
• Follow us on Twitter

For companies that can't afford high-level consulting support, yet are frustrated by the cost and lack of results from their marketing, Practical Social Media promises to help businesses enter and prosper in the world of social media with little to no budget. We don't make recommendations that are nice to have, these are the new social media marketing fundamentals that every business should be putting to use today.

Our Practical Social Media Newsletter offers step-by-step advice on how to get started on the highest priority social media strategies for your business, even if you have no prior experieince, all for $17.95/month. The newsletter is full of sensible advice on how to attract and close more customers through the use of social media...all with little to no budget. Every social media recommendation we make has been put through the filter of what is both powerful and practical for businesses to use in gaining more visibility and clients. We have done all the work to evaluate and compare social media choices and options so that you don't have to.

The information has been cultivated from recognized experts in brand strategy and social media, real world case studies and Fortune500 experience. Our background is with start-up companies to Coca Cola, Nike, Visa and P&G.

The goal is to provide simple and sensible guidance within the often complex world of branding and online marketing for companies that are tired of working hard on their marketing, and need their marketing to work hard for them. It's time to Stop Wasting Your Marketing Dollars!

Brand Strategy & Social Media Marketing

Brand Strategy - If there were one significant competency that should be called out, it is the classic training in brand strategy development that I received from the former head of the Coalition for Brand Equity and CMO of McDonalds. Ibelieve in the same premise as BusinessWeek magazine, that marketing without a brand strategy is a waste of money. I have always started client engagements with the goal of seeking the emotional drivers that elevate his client's brand and marketing to levels far beyond the traditional expectations. I feels strongly that the rational connections to a brand get you on the consideration list, but it is the emotional connections that drive the final purchase decision. This line of thinking has lead many clients to fundamentally shift the way that they think about their market opportunities and how to achieve success.

Social Media - Great brands have no meaning unless they can be infused into marketing campaigns on a tactical level. And for the same reason that Inc. magazine said the fastest growing private companies are using social media, is why it is a must have tool for today's marketers. I have spoken on social media panels, been Director of Client Service at a top 10 interactive firm and have developed Social Media products and services that can be accessed by companies of any size.