Susan's comments

Hi Mary,

I recommend using an enewsletter delivery program to send your enewsletter out. They are not free but much more cost effective than a printed newsletter. The main steps to start an enewsletter are to write it, design it, send it and track your results.

I offer these services for my clients, please feel free to contact me if you are interested.

Thanks! Susan

Nice article Molly!

One very important thing to also mention is that your enewsletter or ezine complies with the CAN-SPAM act.

The CAN-SPAM Act of 2003 is a law that regulates commercial email. It protects the rights of the consumer and requires email marketers to follow its provisions when sending messages. The law applies to any email whose primary purpose is advertising or promoting a commercial product or service.

The six major provisions of the Act are:

1.The email message must not have misleading header information.

2.The message must not have a misleading subject line.

3.The message must come from a functioning return email address.

4.Senders must remove all unsubscribe requests within 10 business days.

5.Commercial email must display the physical postal address of the sender.

6.Any unsolicited emails must clearly identify that it's an advertising message. The recipient must have the opportunity to decline further emails.