Susan's Biz Talk posts

What Makes Good Content

I'm a business writer, soaking up the words since the sun isn't out today...

Last week I spoke on a panel -- my sound bite was on "what makes good content" -- what "words" "ideas" "anecdotes" make good reading, and should be part of your Biznik profile, on your website; what makes good content when you write articles or blog.

I'm developing a series of articles on the subject, but wanted to get your thoughts...

My Rad Indie Self has a Question for YOU

Hi, my name is Susan Rich, a business writer based in Portland, OR.

Been on Biznik a few months now but just went to a great how-to-use Biznik event last night, so I figured I should step up and shout out.

I've been reading a great book, "You, Inc." and it asks some thought-provoking questions. As an indie, I had to think hard to get past my initial response and get to an answer that really works for my clients-to-be.

Since turnabout is fair play, I ask my clients these questions. It helps me write about their businesses more effectively.

Ask and answer: What do you DO? What is your specialty? What is the difference you, or what you are selling, make? Are you enviable? How can you make yourself enviable?

Let's chat -- Susan