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I've got all the video of this event, and it turned out great. However, it turns out that the size of two hours of video is preventing me from posting it. I'm working on a solution and will post something here when I've got it resolved. It weighs in a 300 mb, even after compressing, and that's three times larger than any of the free services will accept. I could split it into three separate videos, but will see if I can figure out a way to avoid doing that. Stay tuned.

If you are asking about online viral marketing, the best place to go is to http://www.seomoz.org/blog/category/36

If you start at the beginning of the viral marketing category and work your way to the present you will 1) Learn a lot about viral marketing on the web, 2) Find lots of targeted links to other good material, and 3) See the progression from beginner to master of the most highly touted viral marketer on the Internet today.

The Tipping Point is a great read and, like The Long Tail (http://www.amazon.com/exec/obidos/ASIN/1401302378), it has great implications for Internet marketing.

Hi Rachel,

This got a little long so I apologize.

I like the look and feel. It is clean and friendly and easy to find things. You have a great template to begin creating lots of content around.

Here are a few thoughts, mostly from a search engine viewpoint:

1) Replace the tables in your code will CSS. This will help keep important content closer together and help search engines like Google and Yahoo to index your web site better. (CSS is considered today?s standard for proper web code design.)

2) Replace the images in your menus with text! Search engines cannot read images. The words in your internal links are some of the most important on your web site. You can still have the same color changing effect by using CSS, which will also enable you to get rid of the ?bloaty? javascript code.

3) Similar to #2, replace links like ?about? and ?home page? with more descriptive text, preferably words that people will use to search for your service.

4) The Title Tag is one of the most powerful elements for getting a page ranked properly in the search engines. It should contain up to three keywords words or phrases that your target audience frequently queries in the search engines, in 65 characters or fewer. Don?t use extraneous words like ?Welcome to? as these reduce what is called keyword density.

5) Use a H1 that matches or closely matches your rewritten title, H2 headers and H3 subheads directly below each H2. This is important because most people do not read web pages, they scan them, so it is important that visitors can tell exactly what you do within 2 seconds. Also, this format will help your pages get listed for search engine queries.

6) Instead of email tips, do a daily tips blog on your domain. It?s worth it to install WordPress or a better program and have a custom skin created to match your web site design. This will net you many more readers, bulk-up on content, and get you links, which will help you to rank better on Google and Yahoo. (People can get your RSS feed via email too if they prefer or you can set-up a program to email your blog posts for you.)

You should read SEOmoz.org?s Beginners Guide to Search Engine Optimization. It will get you thinking about web design in a whole new way: http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization

If you are focusing on the local market be sure to read this blog?s series of interviews on local search optimization: http://www.wolf-howl.com/local-search/local-search-interviews-information-and-resources/

You can also read the notes from March 4?s Search Marketing Coffee at: http://www.seocritique.com/sem/seo/23/on-page-optimization-presentation-notes-outline/

Just three thoughts content-wise:

Write in the third-person. Let your web site talk about you, not for you. It sounds more authentic and professional.

Are you focusing your service on ADHD? I ask because anyone who is not ADHD will stop reading within your first paragraph. One solution would be to have an ADHD package when you get your menu of programs and services up. This way you can create whole sections of ADHD content to support your expertise in this area without pigeonholing yourself into a smaller market.

In your bio you write ?spent eight years in business credit and collections, helping clients resolve delinquent balances through conflict resolution.? This will scare people away. Try to stay away from negative words like collections and delinquent and conflict. Rather than describing the job, focus on the benefits you provided in a happy sort of way that promotes your expertise as a lifestyle enhancer (okay, ?lifestyle enhancer? is cheesy, but you get the idea.)

If you are interested, email me at info@SEOcritique.com and I will send you 1,000 terms people are searching for in the areas of getting organized and ADHD.

Okay, that was probably a lot to digest, but you are already off to a great start!

I've typically used Google Alerts like a clipping service for the web to help keep track of specific people or topics. Of course content must be crawled and indexed to appear and not all content is indexed in a timely manner. Also, it does not know which "Randy Neuman" you are keeping tabs of so you can get a lot of off-topic alerts. It's not perfect but it is a useful tool.

I just saw your post so I have not had a chance to visit the forum yet. I plan to do so.

Rebecca poses a good question. There are really two halves to successful business blogging. On one side you have discussions about content, format, presentation, RSS, hosting and all the subjects which work well on a public forum. The other side, call it the gray side, is forming partnerships, comment circles, social bookmarking teams and other back room practices which generate noise and build algorithmic authority. Both are important, especially if you are not a Mark Cuban, Guy Kawasaki or Matt Cutts.