What a terrific article. I couldn't agree more. I always suggest that the businesses I work with try to market and promote themselves in more genuine ways. When it comes to the media, as Nancy says, if you serve them delicious news instead of stuffing them with dry data and information, you create a new path for sales to happen in a more authentic way.

The challenge is that we aren’t always the best at knowing how to do this for our own businesses. It helps to have an objective and media-savvy perspective and that’s where someone like Nancy comes in. She’s a master at knowing how to do this and is always full of real-world examples and plenty of success stories to share.

Her advice works! -Whitney Keyes www.WhitneyKeyes.com

Catherine, you're a fabulous writer. I always enjoy reading your words, whether they're in the form of a joint marketing project we've worked on or in an article like this one. Creative types sometimes forget the value of incorporating business basics like deadlines into our work now and then. Thanks for sharing ways to keep the process fun. I can't wait to check out the links at the bottom of your article. -Whitney Keyes, Web TV host and Seattle PI Reader Business Blogger, www.WhitneyandWyatt.com